Intelligence is human.

We cultivate the traits that grow your human intelligence.

“Primal Intelligence confirms what I have long suspected about Angus Fletcher. He has never had an uninteresting thought.”

— Malcolm Gladwell, NYTimes bestselling author of Outliers and The Tipping Point

Train with our Team

The education arm of our research, Just Bloom School facilitates Primal Leadership Training for medium to large-sized organizations.

Angus Fletcher is Professor of Story Science at Ohio State's Project Narrative. His research into cultivating emotional resilience, creativity, and commonsense has been endorsed by the National Council of Teachers of English and has been called "mind-blowing" by Malcolm Gladwell, "life-changing" by Brené Brown, and "polymathic" by Martin Seligman. His most recent books are Wonderworks (Simon and Schuster, 2021), Storythinking (Columbia University Press, 2023), and Primal Intelligence (Penguin Random House, 2025).

Just Bloom Director
Sarah Lagrotteria (MA, Stanford) runs the Just Bloom Training Program, based on Dr. Angus Fletcher’s pioneering theory of creativity.
In 2019, Sarah was honored as one of 50 women nationwide as a Tory Burch Foundation Fellow for women in business. Just Bloom’s training methods have been featured in Harvard Business Review, including in the 2024 Best of HBR: How to Lead Now.
Sarah offers her narrative-based workshops privately through Just Bloom and in partnership with the Columbus Museum of Art.
Image: As Seen in The Scout Guide Columbus